The Gift Toggle
A small option in the cart, for the people you've been meaning to reach.
For a long time, sending Crèm as a gift started with a message.
Someone would DM us on Instagram. Or Messenger. Or they'd be typing on Viber and texting on SMS at the same time, asking the same careful questions: “This one's a gift — can you add a note?” “Please don't put the price in the box.” “Can you make sure it arrives by six?”
We read every one of them. Honestly, we still love them — there's something warm about a person taking the time to tell you who the gelato is for. A real part of our day has always been quietly going through orders, trying to sense which ones are gifts, so we could reach out and get the details right.
But here's what we kept noticing.
Not everyone wants the conversation.
Some people are busy. They've already decided to do something kind — and what they want next is for it to simply happen. Handled, ironed out, taken care of in the background, so they can get back to the things that matter most that day. For them, five messages across three apps isn't part of the gesture. It's friction sitting in front of it.
So we made a small change. Not a clever one. A small one.
When you add something to your cart, the cart drawer slides in from the side — and now there's a simple option inside it: This is a gift.
Tick it, tell us who it's for, leave your note. That's the whole task. No separate gift checkout, nothing to email us about afterward.
What you don't see
The part we're quietly proud of is the part that happens after you tick it.
On our end, the order changes shape before it's ever packed. It gets flagged as a gift. We keep the prices off what goes in the box. Your note is set aside to go in with it. The tubs are packed for the trip and sent same-day across Metro Manila. It's the same careful preparation we've always done by reading those messages one by one — we just moved it earlier in the line, so you don't have to ask for it.
A small word on the price
There's an old courtesy in gift-giving: you take the price off before you hand something over. Not to hide it — everyone knows a gift cost something — but because the number was never the point. Leaving it on quietly shifts the attention from I thought of you to here's what I spent.
The toggle just makes that old courtesy automatic. Tick it, and the cost stays your business. What arrives is the gelato and your words — nothing else to read.
A small tweak, a real difference
That's the whole story. One option in the cart, a little care behind it, and a gift that reaches someone without you having to manage it.
The next time someone comes to mind, you're only a few taps away.
Goodness, delivered.
— Giulia, Crèm Gelato